Cookie Policy
Last updated:
1. What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, understand how you use our site, and improve your experience.
2. Types of Cookies We Use
Essential Cookies (Always Enabled) - These are necessary for the website to function:
- Session management and user authentication
- Security and fraud prevention
- Form data retention during navigation
Analytics Cookies (With Your Consent) - These help us understand visitor behaviour:
- Google Analytics: _ga, _gid, _gat (collects anonymised data on page views, bounce rate, session duration)
- Duration: 26 months
Marketing Cookies (With Your Consent) - These enable personalised advertising:
- Google Ads Conversion Tracking: _gcl_au, _gcl_aw, tracks order completions to measure campaign ROI
- Google Ads Remarketing: Shows you personalised ads across Google's network based on your visit
- Consent Mode v2 Tags: ad_storage, ad_user_data, ad_personalization control these cookies
- Duration: 12 months
3. Managing Your Cookie Preferences
You can manage your cookie preferences in two ways:
- Using Our Cookie Banner: Click "Cookie Settings" on the banner at the bottom of any page to enable or disable analytics and marketing cookies
- Browser Settings: Most browsers allow you to block or delete cookies. Visit your browser settings to manage cookies globally
- Google Opt-Out: You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout
4. Third-Party Cookies
We use cookies from third-party services:
- Google Services: Google Analytics, Google Ads, Google Maps (subject to Google's Privacy Policy)
These services may set their own cookies and process your data according to their policies.
5. Cookie Table
| Cookie Name |
Purpose |
Duration |
| _ga |
Google Analytics: user ID |
26 months |
| _gid |
Google Analytics: session ID |
24 hours |
| _gcl_au |
Google Ads conversion tracking |
3 months |
| _gcl_aw |
Google Ads remarketing |
90 days |
| cookieConsent |
Your cookie preferences |
12 months |
6. Consent Management
We use Consent Mode v2 from Google to comply with privacy regulations. This ensures:
- Essential cookies work by default
- Analytics and marketing cookies require your explicit consent
- Your preferences are saved and respected
- You can withdraw consent at any time via the cookie banner
7. Legal Basis
We use cookies under the following legal basis:
- Essential Cookies: Necessary for contract performance and legitimate interest (website functionality)
- Analytics & Marketing Cookies: Your explicit consent (via cookie banner)
8. Your Rights
You have the right to:
- Refuse or withdraw consent to non-essential cookies at any time
- Request deletion of cookies from our site
- Request information about what cookies we use
9. Contact Us
For cookie-related questions, contact:
info@movementsparkrin.world or +44 20 7946 0958